The Journal

The Luxury of Merino Wool

January 20, 2023

The Merino is a breed of sheep prized for its fine, soft wool. The breed is originally from Turkey and central Spain, and its wool...

Read post

We Norwegians brand story

January 20, 2023

We Norwegians is a Norwegian apparel company, based in Voss. We are focusing on the design and production of premium wool products. The idea behind We Norwegians is to...

Read post

Material Guide

January 20, 2023

Discover the materials we use and like to combine with Merino Wool to produce luxurious garments. Cashmere, Tencel, Viscose or Lavalan are our planet-friendly picks....

Read post

6 Must-Haves For The Perfect Winter Wardrobe

January 13, 2023

NET-A-PORTER​​ When the temperature drops, there's only one fabric of interest: merino wool. NET-A-PORTER x We Norwegians is a tribute to the true craftsmanship of...

Read post