The Journal
The Art of Alpine Dressing — The Evolution of WN Skiwear
From merino wool knitwear to a complete ski wardrobe. Meet Glenshee: British countryside dressing, reinterpreted for the mountains.
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Setesdal: A Modern Take on Norwegian Heritage
When We Norwegians was founded, one of the very first patterns to inspire the brand’s vision was the iconic Setesdal— a design deeply rooted in Norwegian knitting tradition.
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The Monogram Collection — A Study in Cashmere & Craftsmanship
Two distinct brands. Two different corners of the world. One shared instinct: look to nature.
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EMU x WE NORWEGIANS — A Collaboration Built on Nature
Two distinct brands. Two different corners of the world. One shared instinct: look to nature.
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Where Sport Meets Lifestyle: Bounce & Honor
Summer dressing, to us, is about ease. Bounce & Honor are pieces that move effortlessly between moments — from early mornings in the city to afternoons on the tennis court, coastal walks, trave...
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Made to Move: We Norwegians Tennis Collection
This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.
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The Norwegian Seafaring Tradition: SS25 Coastal Collection
We have a story at We Norwegians that hits a chord, a story that we love listening to. This story begins with the sea, the forest, and a memory—one that continues to shape everything we create.
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Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week
A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...
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We Norwegians Takes on Paris Fashion Week 2025
January 2025 – We Norwegians reached a new milestone - our FW25 collection debuted at Paris Fashion Week 2025 , solidifying our place as a leader in Scandinavian luxury fashion.
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INTRODUCING: LYNGEN - Designing Clothing You Can Build Your Wardrobe Around
In this post we will intreduce you to our latest drop: Lyngen. A everyday collection outwear clothing designed to build your wardrobe around.
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