Rooted in Norwegian heritage

We Norwegians offers both skiwear and knitwear for men and women. We pride ourselves on being a versatile brand, offering clothing that’s perfect for every season and occasion. Whether you’re hitting the court or the course for a game of tennis or golf, heading to the office for a productive day, or enjoying a casual outing with friends, our collection is designed to keep you stylish and comfortable year-round.

The skiwear combines style and functionality. Designed to be worn both on and off the slopes, it draws inspiration from the retro aesthetics of the 60s, 70s and 80s, evoking nostalgia while maintaining a fresh, timeless look.

The knitwear collection is a direct result of Tove’s deep passion for merino wool, which she calls “a marvel of nature.” Merino wool is at the core of the brand, and We Norwegians embraces traditional Norwegian knitting techniques — a philosophy reflected in both the designs and the brand’s logo.

The brand embodies the minimalist, functional and nature-centric lifestyle central to Scandinavian culture. Whether in the mountains, on the way to a cabin, or in city streets, Tove envisions the clothing as a natural extension of an active lifestyle — for anyone seeking to embrace the Scandinavian way of life, where nature is integral to everyday living, and where quality and design are paramount.

When Tove and Øyvind set out to create their brand, they knew one thing for certain — the name had to include Norway. But more than just a name, they wanted it to be a statement. A reflection of the Norway they knew and loved.

Their vision was to showcase modern Norway through fashion — not only through the use of natural, luxurious materials but also through its people and culture. They saw Norway as more than just breathtaking landscapes and pristine fjords; it was a nation shaped by its heritage, its traditions and, most importantly, its evolving identity.

Norway today is a melting pot of cultures, a place that welcomes and embraces people from all corners of the world. It is a country deeply rooted in nature, yet forward-thinking and inclusive. This sense of unity, pride and belonging is what they wanted to capture in their brand — a name that speaks to heritage and modernity, tradition and progress, individuality and togetherness. A name that is unmistakably Norwegian, yet universally understood.

We Norwegians. A name that is true to their roots, their passion and their vision for a brand that represents the Norway of today. A name that is not just about them — but about all of us.

We Norwegians takes pride in its commitment to sustainability and ethical production practices. The collections are crafted with carefully selected suppliers who share the brand’s values, ensuring that every piece is produced with respect for both people and the planet.