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The Magic of Merino Wool
June 14, 2024
At We Norwegians, Merino Wool has always been more than simply our yarn of choice, it is core to the identity of all our products....
INTRODUCING: LYNGEN - Designing Clothing You Can Build Your Wardrobe Around
April 30, 2024
In this post we will intreduce you to our latest drop: Lyngen. A everyday collection outwear clothing designed to build your wardrobe around. ...
Introducing Selje: An Exclusive Cashmere Capsule Collection
December 1, 2023
As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere...
A Merino Wool Gift Guide For Him This Season
November 1, 2023
When his precious moments revolve around travel, connections, and outdoor activities, the true gift lies beyond the item itself. Merino wool is just there along...
4 Merino Wool Trends To Try Out This Fall
Meet The Co-Founder And Creative Director: Tove Grane
September 29, 2023
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion,...
My Breezy Summer with Ella Grane
July 7, 2023
As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on...
Why Wear Merino in the Summer?
June 27, 2023
When it comes to clothing, there's a remarkable natural fiber that stands out for its versatility, exceptional quality, and eco-friendly nature - Merino. Often associated...
Summer inspiration: What to Pack For Your Next Adventure in 2023
June 1, 2023
There is nothing that beats the feeling of a summer vacay just around the corner. The feeling of breeze in your hair, sun against bare...
From Voss to Utah – meet Ailin!
May 15, 2023
1Norway and the USA have always had a special bond. There’s something about our legacy that simply is a match. And the same goes for...
Busting 4 Merino Wool Myths
April 12, 2023
Are you a sucker for high-quality fabrics that are good for the planet? Get ready to discover merino wool – and bust some myths about...
Spring/Summer 2023 Look Book
April 4, 2023
The Scandinavian Luxury. Discover our Look Book for Spring/Summer 2023 collection. Inspired by the Norwegian summer time - both the land and the water. Hiking...
