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Where Sport Meets Lifestyle: Bounce & Honor
May 22, 2026
Summer dressing, to us, is about ease. Bounce & Honor are pieces that move effortlessly between moments — from early mornings in the city to...
We Norwegians Featured in Finansavisen
April 17, 2026
We Norwegians is featured in Finansavisen’s Easter edition, highlighting Norwegian design, merino wool craftsmanship, and modern alpine lifestyle. ...
Made to Move: We Norwegians Tennis Collection
March 30, 2026
This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern...
The Norwegian Seafaring Tradition: SS25 Coastal Collection
March 28, 2026
We have a story at We Norwegians that hits a chord, a story that we love listening to. This story begins with the sea, the...
The Legacy of the 1977 World Cup Sweater
March 20, 2026
At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian...
Setesdal: A Modern Take on Norwegian Heritage
November 14, 2025
When We Norwegians was founded, one of the very first patterns to inspire the brand’s vision was the iconic Setesdal— a design deeply rooted in...
Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week
September 15, 2025
A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove...
We Norwegians Takes on Paris Fashion Week 2025
September 14, 2025
January 2025 – We Norwegians reached a new milestone - our FW25 collection debuted at Paris Fashion Week 2025 , solidifying our place as a...
The Magic of Merino Wool
June 14, 2024
At We Norwegians, Merino Wool has always been more than simply our yarn of choice, it is core to the identity of all our products....
INTRODUCING: LYNGEN - Designing Clothing You Can Build Your Wardrobe Around
April 30, 2024
In this post we will intreduce you to our latest drop: Lyngen. A everyday collection outwear clothing designed to build your wardrobe around. ...
Introducing Selje: An Exclusive Cashmere Capsule Collection
December 1, 2023
As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere...
A Merino Wool Gift Guide For Him This Season
November 1, 2023
When his precious moments revolve around travel, connections, and outdoor activities, the true gift lies beyond the item itself. Merino wool is just there along...
