The Journal

We Norwegians Featured in Finansavisen

We Norwegians is featured in Finansavisen’s Easter edition, highlighting Norwegian design, merino wool craftsmanship, and modern alpine lifestyle.

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...

We Norwegians Takes on Paris Fashion Week 2025

January 2025 – We Norwegians reached a new milestone - our FW25 collection debuted at Paris Fashion Week 2025 , solidifying our place as a leader in Scandinavian luxury fashion.

Meet The Co-Founder And Creative Director: Tove Grane

Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.

From Voss to Utah – meet Ailin!

1Norway and the USA have always had a special bond. There’s something about our legacy that simply is a match. And the same goes for We Norwegians and our staff. Say hi to our beloved Ailin – a tru...

Production Recipe

Making a piece of garment is like cooking a dish after a good recipe. You have to collect all the ingredients, put them together, let it simmer and add some TLC. L...

We Norwegians brand story

We Norwegians is a Norwegian apparel company, based in Voss. We are focusing on the design and production of premium wool products. The idea behind We Norwegians i...