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Fall Pre-Launch 2023

Explore New arrivals

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NEW FALL COLLECTION

SHOP WOMEN SHOP MEN

New colors available

Signature Collection

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FW23 Featured New Arrivals

Setesdal Sweater Women SandSetesdal Sweater Women Sand
Setesdal Sweater Women Sand Sale price4.999,00 kr
Setesdal Zip Up Sweater Men CharcoalSetesdal Zip Up Sweater Men Charcoal
Setesdal Zip Up Sweater Men Charcoal Sale price2.999,00 kr
Háldi Coat Women BlackHáldi Coat Women Black
Háldi Coat Women Black Sale price4.999,00 kr
Háldi Zip Up Sweater Women BrownHáldi Zip Up Sweater Women Brown
Háldi Zip Up Sweater Women Brown Sale price3.999,00 kr
Alta Shearling Vest Women CamelAlta Shearling Vest Women Camel
Alta Shearling Vest Women Camel Sale price1.999,00 kr
Alta Shearling Vest Women Olive GreenAlta Shearling Vest Women Olive Green
Alta Shearling Vest Women Olive Green Sale price1.999,00 kr
Alta Jacket Men CamelAlta Jacket Men Camel
Alta Jacket Men Camel Sale price3.999,00 kr
Alta Jacket Men Olive GreenAlta Jacket Men Olive Green
Alta Jacket Men Olive Green Sale price3.999,00 kr

GOOD FOR THE PLANET

BREATHABLE

Good For SKIN

ODOR FREE

BIODEGRADABLE

SETESDAL & SIGNATURE

GEILO COLLECTION

ALTA MERINO SHEARLING

BLEFJELL CASHMERE COLLECTION

Shop the look

Shop the look

Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price3.599,00 kr
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price4.599,00 kr
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price1.299,00 kr
Blefjell Crewneck Men SandBlefjell Crewneck Men Sand
Blefjell Crewneck Men Sand Sale price3.599,00 kr
Blefjell Sweater Women SandBlefjell Sweater Women Sand
Blefjell Sweater Women Sand Sale price4.599,00 kr
Blefjell Beanie Women SandBlefjell Beanie Women Sand
Blefjell Beanie Women Sand Sale price1.299,00 kr
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News FROM THE BLOG

THE JOURNAL

lady smiling
2023

4 Merino Wool Trends To Try Out This Fall

As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere are synonymous with boring outfits? Here are We Norw...

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Woman smiling
knitwear

Meet The Co-Founder And Creative Director: Tove Grane

Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.

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My Breezy Summer with Ella Grane
2023

My Breezy Summer with Ella Grane

As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comforta...

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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.

"Merino wool hasamazing, natural benefits that are far more complex than any other man-madefiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.