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We Norwegians | FW25 | Woman wearing the 1977 World Cup Sweater in Red against a backdrop of Geilo, Norway
1977 World Cup

The Legacy of the 1977 World Cup Sweater

At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian design. Among our many beloved creati...

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We Norwegians | FW25 | Woman wearing the Setesdal Sweater in colors "sand" against a backdrop of snowy Geilo
Cashmere

Setesdal: A Modern Take on Norwegian Heritage

When We Norwegians was founded, one of the very first patterns to inspire the brand’s vision was the iconic Setesdal— a design deeply rooted in Norwegian knitting tradition.

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