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BLEFJELL CASHMERE COLLECTION
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News FROM THE BLOG
THE JOURNAL

4 Merino Wool Trends To Try Out This Fall
As we approach November, our bodies crave layers and warmer fabrics here in the North. But who said warmer fabrics like merino wool and cashmere are synonymous with boring outfits? Here are We Norw...
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Meet The Co-Founder And Creative Director: Tove Grane
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to renowned luxury retailers worldwide.
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My Breezy Summer with Ella Grane
As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comforta...
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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.

"Merino wool hasamazing, natural benefits that are far more complex than any other man-madefiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head Designer
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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.