Made for Life in Motion
From City to Summit
Designed for winter in all its forms. The FW26 collection brings together technical skiwear, pure merino wool and cashmere knitwear, created to transition from city streets to mountain slopes and cabin weekends. Refined, functional and distinctly WE NORWEGIANS. These pieces are made to be worn wherever winter takes you.
Explore Our Collections
FW26 - An Ode to Heritage
“With FW26, we wanted to take a little step back in time and revisit some of the things that have always felt special to us. We looked to our heritage, to old favorites, traditional patterns and pieces that carry a sense of nostalgia, and brought them into today in a new way. It’s a collection that feels very close to who we are—rooted in where we come from, but made for how we live now.”
- Tove Grane, Co-founder & Creative Director
Still Exploring Summer?
SUMMER STYLES
News FROM THE BLOG
THE JOURNAL
Where Sport Meets Lifestyle: Bounce & Honor
Summer dressing, to us, is about ease. Bounce & Honor are pieces that move effortlessly between moments — from early mornings in the city to afternoons on the tennis court, coastal walks, trave...
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We Norwegians Featured in Finansavisen
We Norwegians is featured in Finansavisen’s Easter edition, highlighting Norwegian design, merino wool craftsmanship, and modern alpine lifestyle.
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Retail Locations
London - King's Road
Located on King's Road in Chelsea, our London flagship brings Scandinavian knitwear and technical luxury apparel to one of the city's most iconic shopping destinations. Visit us to discover collections, inspired by Norwegian mountain heritage and designed for modern city/ alpine living.
We Norwegians - London Store
Aspen
Located in the heart of Aspen, our boutique offers luxury Norwegian knitwear and technical apparel designed for life in the mountains. Discover timeless Scandinavian design, natural performance fibers, and elevated essentials for every season in one of the world's premier alpine destinations.
We Norwegians - Aspen Store
Park City
Visit our Park City store on historic Main Street, where premium Norwegian knitwear meets one of America's most celebrated mountain towns. Explore year-round collections designed for skiing, outdoor adventures, and everyday luxury, with personalized service from our local team.
We Norwegians - Park City Store