We Norwegians Takes on Paris Fashion Week 2025

From starting as a premium knitwear brand in the quaint town of Voss, Norway, to presenting our latest collection at Paris Fashion Week 2025, the journey has been nothing short of a dream. Every challenge, every achievement, and every lesson along the way has led to this moment—one that felt both surreal and incredibly rewarding.

To be recognized on a global stage, acknowledged by major buyers, and celebrated for our commitment to quality, sustainability, and timeless design is a humbling experience. We are deeply grateful for the opportunity and the response we’ve received.

Now, take a walk through Le Marais — one of the most vibrant districts in Paris — and step into the world of We Norwegians at 23 Rue des Filles du Calvaire, where we hosted our showroom presentation. Plus, join us for a tête-à-tête with Co-founder and Creative Director, Tove Grane to get a glimpse into the brand’s luxury ski fashion for winter 2025. Let’s go…

The showroom was a space for dialogue, where we could connect with industry leaders and showcase our values in action — from sustainability to timeless design .

Paris Fashion Week is more than a stage—it’s a statement. Since its inception in 1973, it has evolved into the world’s most influential platform for luxury and innovation. For us, being present here was not just about visibility; it was about marking our place in the   global fashion landscape. With the growing demand for  Scandinavian design , We Norwegians is making its mark by offering a distinct blend of sport, fashion, and responsible craftsmanship .

We Norwegians at Paris Fashion Week 2025 was more than just a milestone — it was an immersive experience that brought the We Norwegians FW25 collection to life. Having the chance to engage one-on-one with luxury fashion buyers allowed us to highlight our commitment to sustainable design, timeless craftsmanship, Scandinavian aesthetics and elevated ski fashion. Seeing buyers interact with our garments firsthand reinforced our vision of merging style, functionality, and responsible luxury.

One other memorable highlight of the Paris Fashion Week 2025 was the exclusive Après-Ski event We Norwegians hosted at the showroom. This was an informal gathering that allowed us to engage in meaningful conversations, gain valuable insights, and strengthen relationships with industry leaders. Paris Fashion Week 2025 was a step in the right direction for We Norwegians to foster deeper connection and share the essence of Scandinavian luxury fashion in a relaxed, après-ski atmosphere. But this is just the beginning! We Norwegians plans to be at the Paris Fashion Week for the coming seasons as well, with our authentic, timeless yet sporty, and unique sense of style.

For our next follow-up post, we sit down with Co-founder and Creative Director Tove Grane to explore the creative inspiration behind We Norwegians' FW25 collection, the rise of Scandinavian luxury ski fashion, and what’s next for We Norwegians.

Don’t miss out! Follow us for exclusive insights into the FW25 collection and Tove’s take on We Norwegians at Paris Fashion Week 2025—coming soon to the journal!