The Journal

The Ultimate Après-Ski Outfits This Season

Ski gear is always a must when going to the mountains – but so are your favorite après-ski outfits! Whether you plan on hitting the...

Material Guide

Discover the materials we use and like to combine with Merino Wool to produce luxurious garments. Cashmere, Tencel, Viscose or Lavalan are our planet-friendly picks....

Merino Wool Care Guide

Wool is a marvel of nature. If cared for in the right way, your wool garment can last a lifetime. For proper care, don’t wash...

The Luxury of Merino Wool

The Merino is a breed of sheep prized for its fine, soft wool. The breed is originally from Turkey and central Spain, and its wool...

We Norwegians brand story

We Norwegians is a Norwegian apparel company, based in Voss. We are focusing on the design and production of premium wool products. The idea behind We Norwegians is to...

6 Must-Haves For The Perfect Winter Wardrobe

NET-A-PORTER​​ When the temperature drops, there's only one fabric of interest: merino wool. NET-A-PORTER x We Norwegians is a tribute to the true craftsmanship of...