The Journal

We Norwegians | FW25 | Woman wearing the Setesdal Sweater in colors

Setesdal: A Modern Take on Norwegian Heritage

November 14, 2025

When We Norwegians was founded, one of the very first patterns to inspire the brand’s vision was the iconic Setesdal— a design deeply rooted in...

We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo

The Story of Kautokeino: Boiled Wool and Modern Luxury

September 15, 2025

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern...

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

September 15, 2025

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove...

We Norwegians at Paris Fashion Week 2025 - A glimpse of the Louvre museum in Paris city.

We Norwegians Takes on Paris Fashion Week 2025

September 14, 2025

January 2025 – We Norwegians reached a new milestone - our FW25 collection debuted at Paris Fashion Week 2025 , solidifying our place as a...