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NEW ARRIVALS

Geilo BoyFriend Sweater women

Geilo BoyFriend Sweater women

3.299,00 kr
Geilo Jogger women

Geilo Jogger women

2.999,00 kr
Setesdal Sweater women

Setesdal Sweater women

4.799,00 kr
Setesdal Pullover women

Setesdal Pullover women

4.599,00 kr
Snowmass Jacket women

Snowmass Jacket women

3.599,00 kr
Highland Sweater women

Highland Sweater women

3.499,00 kr
Highland Vest women

Highland Vest women

2.199,00 kr
Geilo Oversized Sweater Women

Geilo Oversized Sweater Women

2.799,00 kr

SHOP THE SUMMER STYLES

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BREATHABLE

Good For SKIN

ODOR FREE

BIODEGRADABLE

News FROM THE BLOG

THE JOURNAL

We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo
FW25

The Story of Kautokeino: Boiled Wool and Modern Luxury

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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Tove at We Norwegians' Showroom at PFW
FW25

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...

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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.

"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.