Net-A-Porter x We Norwegians
This Winter season we have continued to work with the team at Net-A-Porter to develop an exciting custom capsule collection available on NAP and in We Norwegians brand stores only. For those of you who are not familiar with Net-a-Porter, here’s a little information about the shop (and why we are so excited to work with them).
Net-a-Porter is the original web shop for luxury fashion brands. Founded in 2000, Natalie Massenet , a former fashion journalist with Women's Wear Daily and Tatler, developed the concept of a magazine in website format where users could 'click' to buy while trying to source product online for a fashion shoot. Today, it seems perfectly normal to buy designer brands online, but 20 years ago this was really revolutionizing. In 2000, women only bought clothes they had seen, touched and tried on. Now millions buy their designer labels online at Net-a-porter and other web shops.
Natalie Massenet and her then-husband and co-founder Mark Quinn-Newall, launched the company from the Massanet's flat in Chelsea, London.