A Merino Wool Gift Guide For Him This Season

When his precious moments revolve around travel, connections, and outdoor activities, the true gift lies beyond the item itself. Merino wool is just there along for the ride, making sure he’ll be very much in the moment of his next great adventure.

When Tove and Øyvind, the founders of We Norwegians, started the company, the aim was to create versatile, functional, and technical clothes for both men and women.

And that is how merino wool became their number one piece of fabric. “Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile, Tove says.

She adds:

“We Norwegians" is an answer to our very own lifestyle in the mountains and by the sea. There is really no fabric in the world that beats merino wool in versatility. It also looks great! That is what We Norwegians is all about”.

Whether he is an adrenaline junkie, prefers the concrete jungle, or enjoys some aprés-ski, the upcoming winter season is best experienced with merino wool for us living in the northern hemisphere. Luckily, he doesn't have to compromise on style to stay warm and comfortable wherever, whenever.

Explore the FW23 collection here

The Business Professional

There is no secret that merino wool is the best choice together with a nice suit or a casual business look. It is simply the classic choice for the winter wardrobe of a business professional. Our SNØ collection has the natural ability to regulate temperature and can keep you warm during the chilly commute while still allowing breathability in heated indoor environments.

Make sure to check out the ALTA vest and BLEFJELL as well—the highest-quality picks for a dapper office look.

The Workout Warrior

Is he a high-intensity workout fanatic, whether that is at the gym, out running in nature, or even cross-country skiing? Ensure to take a look at the RACER! It is our first seamless product, knitted in Italy by the experts on technical base-layers. It is designed with a 'sweat map'—giving the ventilation needed during high-intensity activities. The polypropylene next to skin, helps transport moisture from the body out of the garment. Wear the top with the matching Racer pants for training or skiing.

The Cabin Host

For the man who loves to gather friends and family for a mountain weekend getaway, The new-in SETESDAL sweater brings comfort and refinery, just in time for the optimal cabin season ahead. It is knitted with a fantastic yarn from the Italian spinner Linsieme, and the spinner specializes in cashmere blends. We have fallen head over heels with this chunky, yet light yarn, made with fine merino wool and cashmere.

However, if he wants a more clean look, the classic TRYSIL zip-up is a great alternative and meticulous in every detail—knitted in a pearl knit structure. For the in-betweeners, the SIGNATURE collection might be the premium pick.

Whether he prefers the SETESDAL, SIGNATURE, or TRYSIL crewneck, they all add comfort and style to his woodland gatherings.

The Thrill-Seeker on the Slopes

He might be a cabin host by night, yet an adrenaline ski junkie by day. Whether hitting the slopes for skiing or snowboarding, our HAFJELL zip up gives him the versatility he needs. Did you know that this sweater takes 5 hours of knitting? The quality has a thick hand-feel that is similar to a "scuba" quality, but it's breathable and soft to the skin. Perfect for a long day in powder snow, followed by some fresh-looking aprés-ski in the evening.

Pair the HAFJELL zip-up with our LAVALAN jackets and KVITFJELL ski pants.