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THE JOURNAL
We Norwegians Takes on Paris Fashion Week 2025
January 2025 – We Norwegians reached a new milestone - our FW25 collection debuted at Paris Fashion Week 2025 , solidifying our place as a leader in Scandinavian luxury fashion.
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At We Norwegians, Merino Wool has always been more than simply our yarn of choice, it is core to the identity of all our products. Safe to say we’re passionat...
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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.
"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head Designer
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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.